Chamber Mission & Goals


To strengthen the local economy through leadership; promote a healthy business climate; serve as a voice for business in community affairs; and support the civic welfare of Las Vegas and San Miguel County.

The Chamber
  • A not-for-profit, corporate, private-business organization.
  • Contracted by the City of Las Vegas to provide Tourism/Promotional Services.
  • Contracted by the County of San Miguel to provide Tourism/Promotional Services.
  • Supported by General Membership Dues
  • Awarded Grants from the NM Tourism Department and Economic Development Department.
  • An Eleven (11) Member Board of Directors inclusive of two advisory positions held by City and County representatives.
  • One full-time President, two office staff, and volunteers.

Chamber Goals

  • To support all economic development efforts; encourage and welcome new business and support & promote existing businesses.
  • To implement a Shop Local Campaign that educates the consumer on why this is so important.
  • To pursue opportunities and market the entire County as a meeting and visitor destination for group tours, sporting and arts events, conferences, and/or conventions.
  • To continue awareness of the Las Vegas/San Miguel County region as a film location, establish a Film Commission and a Film Directory.
  • To further establish that "Tourism is Everybody's Business" and assist the service industry in meeting the needs to prepare for tourism.
  • To increase awareness of the Chamber, foster unity and cohesiveness within the business community, educational institutions and government, and meet the needs of our investors.
  • To establish a Junior Chamber of Commerce for the purpose of enhancing the knowledge of our young leaders about the business world and to address and support the social needs of our youth.

Additional Goals
Business Related
Tourist Related
  • Ensure that the first impression to our visitors, newcomers, and dignitaries is based on solid information provided in a friendly manner.

  • Serve on committees that bring new business, attract movies/movie makers, advocate for legislative funding and support economic development efforts.

  • Refer and promote the existing business community; welcome, recognize and support new business.

  • Participate in City and County plans and projects - assist in the implementation, when necessary. Collect and disseminate demographic data.

  • Educate the business sector by sponsoring forums, workshops, training sessions.

  • Prepare conference and convention packets, assist with lodging, reception, entertainment arrangements.

  • Advocate for the business sector in governmental policies.

  • Serve as Ambassadors for City and County.
  • Answer and mail out any visitor, tour, and relocation inquiries. Totals are tallied for presentation information to City /County Lodger's Tax , Council and Commission.

  • Make referrals and serve as a source for community information.

  • Advertise Las Vegas and San Miguel County in a variety of mediums.

  • Maintain and update the City's Official Website.

  • Coordinate, maintain , and update the official County -Wide Event Calendar.

  • Operate the Welcome Center/Visitor Center and maintain the information on the City owned Reader Board.

  • Update, distribute and print materials that promote the City and County.

  • Sponsor and organize community events.

  • Website that serves as a 24 hour Visitor Center.

  • A yearly calendar of events and event web page for specific events ONLINE.

We’re a small town and we encourage our small town businesses to thrive in our community. Our mission statement reflects our commitment to Las Vegas and San Miguel County.